How better Wi-Fi will help Burger King sell more burgers April 17, 2014
Burger King’s in-store Wi-Fi upgrade has big implications for how quick-service chains not only plan to better control mobile payments, but also create in-restaurant game and content retail powerhouses.
Burger King’s new technology — dubbed Whopper Wi-Fi — is powered by AT&T, and the burger chain claims that it will use the network to create better in-restaurant experiences. One of the more interesting implications from the deal is around how the burger chain could potentially play up branded content with Wi-Fi, similar to how Starbucks elevates its in-store experience.....Read more...
Mobiquity Technologies Releases Mobile SDK for Beacon Network April 03, 2014
Mobiquity Technologies has announced the release of its SDK designed to allow retailers and brands to access the company's Mobiquity Networks' Bluetooth LE Beacon network.
Mobiquity Networks says it already owns and operates the nation’s largest location-based, mobile advertising Bluetooth network in shopping malls, which supports Bluetooth LE Beacon technology.
According to the company, installation of Mobiquity Networks' BLE Beacon SDK in a mobile app allows proximity-based engagement with the company’s entire network, which includes 100 of the premier U.....Read more...
Mobile Marketers Walk a Tightrope With Smartphone Ads April 01, 2014
Campaigns on personal devices must intrude -- but not too much
For many people, no piece of hardware is more personal than their smartphone — so any marketing targeted at that device has to be done with extreme caution.
SEE MORE: From the April 01, 2014 issue of Variety
Push too hard and you’re being invasive, but bypass the phone and studios miss a chance to convert a potential fence-sitter.
Mobiquity Networks has been walking that line for five years.....Read more...